Historically, record labels have kept their focus predominantly on the distribution and selling of CD's, simply because profit margins have and will continue to widen.
However, there seems to be a definite shift in recent years to distribute music digitally, especially with the rise of the likes of Apple iTunes, mp3.com and others gaining a momentous percentage of music sales.
MOCHARTS MOBILE - aggregated by leading local aggregator, Integrat - is South Africa's first and only mobile distribution and retail portal that solely supports South African and African music.
Unlike other online music portals, MOCHARTS MOBILE is not only a destination for fans of music; it is also a platform for musicians from where they can upload songs and orchestrate their PR campaigns.
MOCHARTS MOBILE encourages mobile phone users to subscribe to the site by using SMS or WAP; subscribers receive the top song on the chart - determined by users' downloads and traffic to an artist and song - as well as access to free newcomer downloads.
Determining the chart and receiving freebies of new music is not where a subscriber's interactivity ends: he/she can preview songs for free or purchase them via WAP or SMS. Once the songs are purchased, they can be downloaded onto the subscriber's cellphone, where amazing local tunes can be enjoyed.
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