Sahara Computers has released its latest range of Sahara desktop PCs to the market. The latest offering is designed to meet the needs of a growing end user base as resellers experience an increase in demand for competitively priced, multi-functional PC solutions.
Gary Naidoo, deputy MD at Sahara, says the company has received substantial feedback from its reseller base indicating an increase in demand around the desktop PC, from entry level right through to the high end gaming market.
"The focus is on quality, feature-rich desktop products. Aspects such as LCD monitors, the latest in sound and graphic cards, wireless peripheral devices, Internet connectivity and the most up-to-date software are all key factors behind a decision to invest in desktop solutions. The popularity of combining a high performance desktop with mobile devices is also contributing to the spike in market interest as users interconnect between office and home," says Naidoo.
The range is made up of Performer, aimed at the home user, Exeda targeting small business and the Extreme which focuses on the gaming platform.
Each desktop solution is based from Intel processor technology and running on Foxconn motherboards. Foxconn's quality and performance has been key to Sahara's desktop success.
"Users today are looking for the whole package. A desktop system is designed to offer value as an extension of the network. It is not only being used as a workstation, it is also being applied as the central element of a multi-media entertainment system in the home, for example. We are pleased to report that speed, performance and functionality levels of the desktop today is such that users are really spoilt for choice in terms of what technology to take on board," adds Naidoo.
For more information, click through to www.sahara.co.za or call (011) 542 1000
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Established in 1997 Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile & wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programs aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Amongst the many sponsorship/ technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za
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