Sahara Computers, supplier of information, communication and digital lifestyle technology, proudly introduces the Sahara Inverter to the local market.
Management at the company describes the electronic power device as a practical, cost-effective solution that could not have been launched at a better time.
There are two kinds of inverters currently available in the market - Square wave or Modified wave and Pure Sine wave.
The latter represents the latest in inverter technology and is mandatory to power any device that requires sensitive calibration. This form of inverter provides electrical power similar to the utility power received from outlets in the home or office.
"This is highly reliable and does not produce electrical noise interference associated with other types of inverters. With its 'perfect' sine wave output, the power produced by the inverter fully assures that your sensitive loads will be adequately powered. Computers form part of the group of appliances that are likely to run off sine wave inverter power," explains Gary Naidoo, deputy MD of Sahara.
Depending on the rating and type, an inverter can run a wide range of applications like security systems, lighting, refrigerator, television, microwave and washing machine.
It is positioned as a credible, alternative source to generators because of a number of key aspects, including cost of ownership and performance, the fact that it is automatic, user-friendly and low on maintenance.
The solution has been introduced by Sahara to assist businesses as they negotiate the challenge of ongoing disruptions in electricity supply in many parts of South Africa.
"The inverter is an economic, eco-friendly power source that can be easily integrated, runs off battery power and is automatic. It facilitates 'hassle-free' continuity of electricity when the mains power fails," adds Naidoo.
One of the main advantages of the system is the fact that the batteries are charged by the inverter when the electricity is available. In the event of a power failure, the inverter converts the DC power from the battery to meet the AC power requirement of the user's load.
Sahara retains a firm position and competitive advantage within the information technology and digital lifestyle markets, and is well aware of consumers' quest for alternative power supply to run infrastructure. The company has honed in on its global technical expertise in ICT integration and management, its understanding of power supply and electronics to roll the solution out.
"Power cuts and blackouts mean a halt in operation and productivity. This is very costly to any sized company or business, and, given our presence within the digital lifestyle market and our contribution to its growth and development, we have combined our expertise and skills to introduce a solution of value to users in the market," says Naidoo.
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Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer for a variety of top international vendors, including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile and wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programs aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Amongst the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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