Motorola intros RFID readers

Motorola has introduced a new series of business-class fixed radio-frequency identification (RFID) readers, according to Data Collection Online.

The Motorola FX7400 series provides maximum functionality in a sleek package that is less than half the size of traditional fixed RFID readers, making it ideal for retail stores, offices, and other customer-facing or business environments.

Motorola's new cost-effective, high-performance fixed RFID reader is built on a new platform that supports Gen 2 technology and is capable of hosting third-party, customer-driven embedded applications.

Zave Networks has landed a partnership with Scanbuy to make digital coupons easier to find, reports Kansas City Business Journal.

Zave Networks, a start-up company, says the collaboration would let customers incorporate Scanbuy's ScanLife mobile barcode technology with Zave services.

Shoppers will be able to take pictures of ScanLife 2D barcodes with their mobile phones and an application on the phone will take shoppers to online coupons on the Zavers site that they can save to their Zavers accounts.

There has been a surge in orders for RFID in 2009, as forecasted by IDTechEx.

Despite the world's largest RFID project - the $6 billion China National ID card scheme - being completed a year earlier, the global RFID market is rising 5% this year to $5.56 billion.

This rise is happening in the face of the global financial meltdown which has caused some car production, for example, to plummet by 50%, and in many application sectors RFID orders are up 10%.