MS, Google to test Apple's tablet dominance
Investors and analysts will be looking to see if Google's Android operating system can match the popularity of the iPad, while Microsoft may preview its next Windows platform for tablets a year after Apple's first offering hit store shelves.
“Investors want to know which tablet is better, which has the best price-performance, and when the non-iPad camp is going to get going,” says Angela Hsiang, an analyst at KGI Securities in Taipei.
“Previously, people couldn't actually see the products. At Computex, we'll be able to touch and use them.”
Computex serves as a critical follow-up event to the Consumer Electronics Show held in Las Vegas every January, notes The Wall Street Journal.
It typically sets the tone for what's in store in tech in the second half of the year. “What you see at Computex is pretty close to what will be stocked in volume in stores by back-to-school season, getting ready for the back half of the selling season,” says analyst Roger Kay of Endpoint Technologies Associates.
“Buzz from Computex can definitely help with momentum,” he adds. One of the biggest buzz generators this year - at least leading up to the show - is Intel.
The world's biggest chip maker - dominant in the PC category - plans to highlight a new category at the exhibition, said spokesman Bill Calder.
Meanwhile, ARM Holdings hopes to wrestle dominance of the mobile PC market from Intel and have ARM-based processors in more than half of all tablets, mini-notebooks and other mobile PCs sold in 2015, the company's president said, according to PC World.
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