MTN is delighted to announce that it will broadcast its first ever Game Show on SABC 1 starting 28 July 2004. MTN That `I Zak is a first for the South African cellular industry and promises to bring prepaid subscribers a host of exciting prizes and cash, as they play the game. Directly translated, Thath `I Zak means Grab the money, and it is sure to have South Africans from all walks of life smiling from the end of July.
For a chance to participate in the MTN That `I Zak game show, all MTN prepaid users need to do is recharge their phone with MTN prepaid airtime. After loading the airtime, the user must then SMS the recharge voucher PIN number to 32040. Each week, one lucky number will be randomly selected by the game show auditors. The selected caller with then be called to play the MTN That `I Zak game show. Contestants stand a chance of winning up to R500 000 if they correctly identify the hidden MTN logos! SMSs to this number will be charged at R1.
It`s easy to win with MTN That `I Zak! The higher the recharge value, the more money you stand to win. If you recharge with R30, you start playing from R200. If you recharge with R60, you start playing from R300, and if you recharge with R180, you start playing from R500. Contestants can win up to R500 000 weekly.
Mmoni Sehlapelo, senior manager, Emerging Markets at MTN South Africa, Says: "South African consumers love game shows that can, in an instant, change their lives for the better. We have identified MTN That `I Zak as a game show that South Africans will strongly identify with. The prepaid community makes up over 80% of all cellular users and MTN That `I Zak will therefore have widespread appeal."
Additional information
1. One entry is randomly drawn each week from the SMSs sent to 32040.
2. The chosen participant will be called to play by telephone.
3. Each week, a participant stands a chance to win up to R500 000 cash.
Viewers` competition:
1. Viewers also stand a chance to win, by answering questions relating to the MTN products and services as part of the theme for the month.
2. Viewers must send an SMS with the answer to the respective weeks` question to 34471 (SMS charged at R2).
3. Viewers will not win cash, but a handset and starter kit.
4. There will be five winners from the viewers` competition every week.
The MTN That `I Zak Game Show will run every Wednesday on SABC 1 for three minutes at 20:27 immediately after Generations from 28 July till 19 January 2005.
Share
Launched in 1994, the MTN Group celebrates 10 years as a leading provider of cellular and communications services in Africa and is listed on the JSE Securities Exchange South Africa under the share code: "MTN". The group encompasses MTN South Africa, MTN International and its Strategic Investments division which hosts Orbicom, Airborn and MTN Network Solutions. As at end 31 March, the MTN Group recorded almost 10 million subscribers across the continent where it provides cellular, satellite and Internet access services to 14 African countries. The group has invested in six GSM cellular networks in Africa, including SA, Swaziland, Rwanda, Uganda, Cameroon and Nigeria. For more information, please visit www.mtn.co.za.
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