In the hope of creating a value proposition that will bring customers from rival networks, MTN is reducing the number of contract options and promising to simplify the subscription process.
In a set of contract options called MTN AnyTime, which will be officially available to the public from Sunday, the company has culled the number of contracts from 64 to 22.
"Customers were saying our contract options were too complicated and complained they often did not know what they were paying for," says MTN GM for branded channels Pieter van Rheede van Oudtshoorn. He adds that the new options have been dramatically simplified and consumers will have "an easier task when making a choice".
According to Van Rheede van Oudtshoorn, old contract options will still be supported; however, MTN's long-term plan is to phase out the old system entirely. "We have not yet set a date for the phase out of the old contracts."
MTN Anytime packages come in two basic flavours, namely MTN AnyTime, priced between R50 and R1 500, depending on the value the customer wants to buy; and off-peak packages, which range from R50 to R200.
For example, an MTN AnyTime 150 package means the customer has R150 of airtime to spend any time and on any service from local and international calls, to SMS or MMS and Internet access.
All packages under the new banner can be bought with top-up options. The company has also introduced "true per-second" billing, which Van Rheede van Oudtshoorn says will charge per second, from the first second of the call as opposed to a minimum charge.
He says MTN will also include iMail as a free service over and above the voice and data services. The call and data charges are also being calculated on a single rate per contract, meaning customers will no longer pay a different amount when calling friends on different networks.
Click here to view MTN package options and rates
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