MTN has introduced what it claims are the lowest international call rates to key African destinations.
From as little as 75c a minute, consumers will be able to talk to people living in Zimbabwe, Mozambique, Nigeria, Lesotho and Swaziland "without having to empty their pockets", it says in a statement.
MTN SA chief marketing officer Brian Gouldie says MTN saw a need among a large base of its customers to make calls to African countries. "These customers are key to MTN as they have a high demand for international calling minutes," the operator says.
MTN's move follows Vodacom's May decision to launch International Calling Plus, which allows customers to call 118 countries from 89c per minute on per second billing. The product follows the operator's 89c to 52 countries promotion, which it introduced late last year.
Both price cuts followed Cell C's initial salvo, after it cut calls to a total of 177 destinations to 99c a minute last year.
Share