Synchronica, the global provider of mobile e-mail and synchronisation solutions, has unveiled Synchronica Mobile Gateway 4.0.
The solution, says the company, is a multi-protocol gateway that will extend mobile e-mail and data synchronisation to almost any mobile phone on the market. The solution is based on open industry standards and, according to Synchronica, it eliminates the need to install additional software on a handset or behind the firewall.
Mobile Gateway 4.0 introduces e-mail-to-SMS and e-mail-to-MMS gateways and Push-to-WAP/xHTML browser access, which the company believes is ideal for emerging markets, where handsets are the most proliferated.
Mobile Gateway 4.0 also includes a document transcoding gateway, which allows a variety of attachments to be converted and displayed on mass-market phones. Apart from optimising images, it also reduces bandwidth requirements, the company notes.
Up to five e-mail accounts can be managed using a single Mobile Gateway account.
Says Carsten Brinkschulte, CEO of Synchronica: “Our vision is to enable mobile e-mail and synchronisation on virtually any handset and for any user, be it for business or consumer, high-end N95 or entry-level Nokia 1100.”
Forecasts point to emerging markets as a breakthrough area for mass-market mobile e-mail. Informa predicts there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming from emerging markets, where PC and fixed-line penetration is low.
Due to the combination of the solution's “zero footprint” architecture and over-the-air provisioning module, the company says it will increase adoption rates and improve overall user experience in emerging markets, where adoption rates are slow.
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