MultiActive Software has been awarded a R3-million contract from Siemens` Automation and Drives Group. MultiActive will supply the Siemens groups` sales force with 500 seats of
Maximizer Enterprise 5.0
, MultiActive`s leading sales and customer management solution. Siemens chose Multiactive over several other well-known software providers including Siebel, Saratoga, Pivotal and Enact.
Maximizer Enterprise 5.0, is replacing a range of systems within Siemens` Automation and Drives Group, including paper-based systems as well as a range of systems based on Access, Excel and a system developed in-house.
According to Maximizer managing director Perry Norgarb, Siemens has chosen the best sales and customer management software available. "This deal confirms that large, multinational companies do not have to spend millions to have a robust and feature rich solution that can quickly benefit their entire enterprise. It also proves that a complex and higher priced system do not equal a positive return on investment," says Norgarb.
MultiActive supports the sale with additional product development, which includes a new application that will enable the regional Siemens organisations to support the budgeting requirements and report business figures from each customer month by month.
"Our choice of Maximizer Enterprise was made on its features and cost," said Peter Feichtinger, from Siemens Automation and Drives Business Development, Asia-Pacific. "We felt the software`s performance was suiting our purpose as well as many larger, enterprise-oriented alternatives, but its cost was obviously significantly more attractive."
"Ease of use was also an important factor, as was ease of installation. The sales force within the Automation and Drives Group are experts at selling industrial products and systems. The sales professionals do not need to be computer software experts. What they need is an efficient tool, which helps to organise their efforts. Maximizer Enterprise is the solution of choice for Siemens` Automation and Drives Group," continues Feichtinger.
Another major factor in Siemens` decision was the speed of the rollout. The Maximizer Enterprise installation will encompass 14 countries. The installation will be completed by the end of this year.
Siemens` Automation and Drives Group has a product list totalling more than 30 000 items, ranging from terminals at a few cents each, to drives and low voltage switch gear, as well as industrial automation systems, up to standard motors and even high voltage motors. The range of customers is also very diverse.
"With this variety of products and customers, what was required was a systematic approach to our sales and customer relations efforts. Our customers are at different level and we need to track each level, because end-user needs trigger demand back through the supply chain to Siemens," adds Feichtinger.
We also wanted to capture sales knowledge within the company, not the individual. When a salesman leaves Siemens, we do not want his detailed customer knowledge to leave the company inside his personal notebook. With Maximizer Enterprise, Siemens protects its information assets," concludes Feichtinger.
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