Museum of London adopts NFC

The Museum of London, together with Nokia, are testing a radio frequency identification (RFID) system to provide information to near field communications (NFC) enabled phones, reports RFID Journal.

The Museum of London consists of one museum of the same name, as well as the Museum of London Docklands. The two museums, which focus on the city's history, have installed about 90 tags located in areas where users can access them for more information or special services.

This will allow visitors to swipe their NFC-enabled handsets near special tags from Nokia to receive pictures, links and other downloadable info about a given exhibit, reveals NFC News.

“NFC technology has the potential to change how we interact with our visitors,” says Vicky Lee, marketing manager for the Museum of London.

“By simply touching tags located throughout both our venues, visitors can delve deeper into London's story in an immediate and engaging way, plus keep in touch with us by following the museum online.”

The tag system will also enable users to take advantage of the museum's social network for offers at the gift shop and caf'e.

According to APC, Pyramid Research predicts sales of 250 million NFC-enabled smartphones; which is 28% of all smartphones sold by 2015.

Nokia's 6131 NFC, Sagem's my700X, Samsung's D500E, BenQ's T80, Sagem's Cosyphone, Google's Nexus S, Nokia's C7, Samsung's Galaxy S II, and RIM's BlackBerry Bold 9900 and 9930 all incorporate NFC capabilities, allowing them to read information from passive tags or wirelessly communicate with other devices.