Mobile social networking giant, MXit, has attracted more than 285 000 registered players on MXit Chess, after it debuted the game's release a year ago.
Paul Stemmet, general manager for sales at MXit, said in a statement: “We initially developed the game to test the viability of a gaming platform and we are delighted by the enormous uptake from users.
“MXit users' social behaviour sees them engaging on multiple levels by spending time playing chess against other community members while chatting to their MXit contacts on the instant messaging platform.”
Stemmet explains that anyone who is logged onto MXit can play multiple games of chess at a time, no matter where they are in SA. He says although the majority of players are South African, the game has also been well-received amongst MXit's global users.
According to MXit, an average of 300 000 chess moves are played per day with around 50 000 games in progress.
MXit's next goal is to increase the number of registered players to one million users by the end of 2011.
Stemmet explains that MXit has opened the platform for a partnership opportunity with a marketer to access to MXit's 30 million users.
Mxit states it will award ownership of its chess portal for a period of 24 months to a brand that meets strict criteria of ethical brand values, social involvement, progressiveness and its ability to be agile.
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