Fujitsu and Fujitsu Siemens Computers today announced the ESPRIMO brand for professional PCs. The ESPRIMO name is designed to provide customers with a globally recognised brand and product design while enhancing the overall recognition of both companies operating across seven continents.
The ESPRIMO brand will replace the existing professional PC brands, bringing customers the comfort and benefits of a global brand. This also means that the global umbrella of Fujitsu IT companies will provide a complete professional PC line, available to customers worldwide. ESPRIMO professional PCs will be available in Europe, Middle East and Africa (EMEA) starting with the next generation Intel Stable Image Platform Program.
The ESPRIMO professional PC is designed to bring a stress-free working environment to companies and their employees. End-users will get a PC that is ergonomic, environmentally conscious and silent, and still meets the demands of every office environment. IT managers will find the brand reliable, easy to manage and secure.
In addition, the line incorporates a new product design which creates a unifying look and feel, integrating the same design language for the whole PC line. The line in Europe specifically focuses on environmental standards, meeting the strict requirements of the EU WEEE and is prepared to meet RoHS standards by the end of 2005.
"The new ESPRIMO brand will help propel our industry-leading desktops to the same kind of recognition we currently gain with our LIFEBOOK brand," said Andrew Tsobanoglou, Product Manager Professional Products at Fujitsu Siemens Computers. "As the global conglomerate ranking number four in IT overall, the ESPRIMO brand from Fujitsu and Fujitsu Siemens Computers offers customers an environmentally conscious, global PC brand that stands for high quality and reliability, tailored to meet their needs."
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Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, highly reliable computing and communications platforms, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers` success. Headquartered in Tokyo, Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$45 billion) for the fiscal year ended 31 March 2004. For more information, please see http://www.fujitsu.com/.
Fujitsu Siemens Computers
Fujitsu Siemens Computers is the leading European IT provider with a responsible strategic focus on next-generation mobility and business-critical computing products, services and solutions. With a portfolio of exceptional depth, our offering extends from handhelds through desktops to enterprise-class IT infrastructure solutions. Fujitsu Siemens Computers has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users.
For more information on Fujitsu Siemens Computers, please visit www.fujitsu-siemens.com.
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