Venture Computer, the sole distributor in Southern Africa for Lexmark International, today announced the launch of the Optra C710, an easy-to-use, cost-effective, high-quality colour laser printer that will allow customers to acquire best- of- breed colour printing technology at a substantially lower price than the competition. The Optra C710 easily adapts to diverse business needs by setting a new standard for both quality and cost efficiency in the colour printing market.
Reducing the cost of printing
Lexmark`s newest colour printing solution dramatically reduces the premium associated with the purchase of colour printers. The Optra is the first 1,200 x 1,200 dots per inch (dpi) colour laser printer to offer best-of-breed quality at an industry leading price point. The cost of colour printing for companies of all sizes is drastically reduced by the affordable price. Optional auto duplexing and copying capabilities provide ways to lower the total cost of colour printing. Convenience colour copying is extremely affordable with the C710 and Lexmark`s OptraImage multifunction option. Adding OptraImage to the C710 creates a complete network print/copy/scan solution.
"Image is paramount to the success of every business," said Richard Fearon, Business Development director at Venture Computer. "The Optra C710 is aimed squarely at making the best colour technology available to business customers and helping them to achieve results."
Print Quality
The Optra C710 is the first printer in its class to offer true laser-sharp high-quality photo-image results in both colour and black printing. Its easy-to-use, user-selectable output quality allows customers to choose the print quality and performance that best suits their needs for each print job. The Optra C710 also has a unique feature that identifies graphical elements on a page and adjusts itself to the appropriate settings. This automatic colour correction function ensures the colour will be right every time.
Performance
Not only is the Optra C710 offered at an affordable price, it is also a high-performance printer designed to meet the demanding needs of business users. Lexmark`s C710 prints at a rapid 16 page per minute (ppm) monochrome and three ppm colour with a swift 35 second time-to-first-print on colour jobs. It also comes standard with a 200MHz QED RISC processor for fast job processing and increased print job throughput.
Ease of use
Single-element toner cartridge design, high-yield supplies and easy parts replacement reduces the time and money spent for user interventions, as compared to competitive offerings, which greatly benefits all parties from Information Technology (IT) staff to end users.
The Optra C710 is easy to configure and manage. Software included with the Optra C710, including MarkVision, NetPnP and easy set-up, installation and management utilities, saves valuable time for small and branch office staff or departments without I/S support staff onsite.
Network Compatibility
The Optra C710 demonstrates value with its range of network compatibility. Its full compliance with Windows 3.1x, 95, 98, NT, MAC, OS/2 and Unix assures customers that it will work seamlessly in a mixed operating system environment. Also, the C710`s PostScript 3, PCL 6 and PCL 5C emulations make Lexmark`s new colour printer compatible with the broadest range of application software.
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Venture Computer
Venture Computer is the sole distributor in South Africa for Lexmark; and Tally; products including consumables, with offices in Johannesburg, Cape Town, Durban and Port Elizabeth. They were chosen by CRNSA readers as "Distributor of the Year" in 1996, 1997 and in 1998.