The all-new DigitalLife Expo - South Africa's premier digital lifestyle showcase - will take place from 2-4 December 2011, at the Coca-Cola Dome, Northgate. This year's show is set to deliver a digital lifestyle experience never seen before in SA, with tech guru Simon Dingle of 5FM managing its content and a line-up of industry-first attractions and live events.
Billed as the ultimate consumer technology touch point for all South Africans, DigitalLife Expo 2011 will feature a complete digital experience for visitors: from gadgets, smartphones and tablets to home theatre and entertainment; from mobile living to digital services, music, art, photography and gaming; from broadband and wireless connectivity to connected cars; and from physical and online security to home automation.
“Technology touches every part of our 21st century lives, and this show is for the whole family, not just tech people,” says expo content manager, Simon Dingle. “We're pulling out all the stops to make the event bigger and more awesome than ever before: our anchor exhibitors will feature the absolute latest and greatest technology; we will have the most extensive range of digital products and services on show, as well as exciting experiential zones where visitors can literally step into the future of our digital world. If there's something new and radical happening in the tech world, you can expect to see it at this year's expo!”
DigitalLife Expo attracts a wide spectrum of technology enthusiasts, decision-makers and consumers. “No technology company can afford to be absent from this year's event,” adds Dingle. “Technology is more pervasive than ever before.
By exhibiting or presenting workshops at this year's DigitalLife Expo, participating brands and companies will be associated with the most relevant tech event on African soil and be exposed to consumers at the very forefront of digital culture.”
In order to accommodate the anticipated growth in consumer demand for digital products and greater numbers of visitors and exhibitors, the expo has moved from the Sandton Convention Centre to the Coca-Cola Dome, where it now also boasts a new floor-plan designed to maximise foot traffic.
Cathy van den Berg, expo project manager, says these factors combine to offer a strong sales-driven space, where exhibitors reap maximum reward for their marketing spend.
“Through our experienced team of expo floor designers, we've completely overhauled the DigitalLife Expo floor-plan to create a highly-charged sales environment, supported by excellent visitor traffic flow and captive interactive zones. The timing of the event just before Christmas also couldn't be better, as exhibitors have a prime opportunity to sell to attentive consumers when digital shopping for the family is most top-of-mind,” Van den Berg explains.
Interested companies wishing to explore ways to maximise their presence at the DigitalLife Expo can contact Sarah Howarth on tel: 011 807-3294 or fax 011 807-2020, or e-mail sarah@digitallife.co.za. Visit http://www.digitallife.co.za for more information.
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