MTN is currently testing an Ericsson GPRS (General Packet Radio Services) system that will increase the current data transmission speeds over cellular from 9.6 Kbps to 115 Kbps - this could reduce the cost to the subscriber when it is launched later this year.
GPRS is a high-speed packet data technology, which works off an IP (Internet Protocol) platform. The biggest benefit is that it will allow subscribers to pay for the amount of data transferred, rather than the entire duration of the call or connection to the Internet. The introduction of the new system will complement the current SMS and WAP features and will provide the type of data capabilities planned for 3G cellular networks - years ahead of its time.
Because of its incredible speed, GPRS will allow multimedia content, including graphics and voice to become a reality, available in just a few months. This opens a whole new spectrum of cellular services, especially in the availability of information services to the subscriber. MTN has been securing partnerships with a number of content providers over the last few months. Its holding company recently purchased the South African search engine and information supplier Ananzi. It also has a partnership with I-Net Bridge.
Bob Chaphe, MTN`s chief executive, comments: "This technology is going to
revolutionise the South African cellular industry. The benefits to the subscriber are enormous - not only because of the speed, but also because it offers a seamless and immediate Internet connection without needing to dial into an Internet service provider. Our sights are set on providing the best quality at the best price - we believe that we are able to provide this quality through a GPRS-system implementation."
Since the delay while sending data is almost non-existent, GPRS is ideally suited for applications such as e-mail communication, database queries, dispatch and stock updates. Just as with a LAN (Local Area Network) connection, a GPRS cellphone is ready to send and receive information once it connects with the network. Another great benefit is that GPRS allows for simultaneous voice and data communication, so a user can still receive incoming calls, or make outgoing calls, while transmitting data.
Leveraging its combined leadership in mobile systems and wireless Internet access, Ericsson has, to date, captured more than 50% of all contracts for GPRS systems.
Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with the freedom of mobility for the user. With more than 100,000 employees in 140 countries, Ericsson simplifies communication for its customers - network operators, service providers, enterprises and consumers - the world over.
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