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Newland ID introduces second generation 2D barcode chip

Johannesburg, 08 Jan 2012

Newland has launched its second generation 2D barcode decoding chip, which is able to identify all 1D barcodes and major 2D barcodes.

Different from the traditional software based decoding solutions, the 2D barcode decoding chip provides a hardware-based decoding system with highly-integrated ASIC.

This Newland 2D barcode decoding chip can achieve significant increase in decoding speed and an immense increase in recognition efficiency. In addition, the power consumption is remarkably reduced.

Newland's 2D barcode decoding chip requires less IC footprint and less EE components, increasing the integration level and simplifying the hardware design.

This new innovation will lower the threshold for 2D barcode applications on private use appliances. It allows for a cost-effective decoding solution and will stimulate the innovation of applications and business modes in today's connected world.

UIMG image technology

Inspired by market demand, Newland has created UIMG technology for imager based applications. UIMG technology's main features include:

* advanced photo-electrical image acquisition
* fast image identification and decoding
* embedded calculation platform
* a flexible and easy to use application programming interface.

UIMG technology enables Newland to deliver tremendous value for money. UIMG makes fast identification and decoding of 1D and 2D barcodes possible, for just a fraction of the price of a traditional solution. Scanners equipped with UIMG technology can read from various media like phone displays and identity cards.

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Editorial contacts

Steven Baeyens
Newland ID
steven@newland-id.co.za