Third mobile operator Cell C and international sporting brand Nike have entered into a partnership that will see the telco serve up interactive football training on its platform.
“Through cellular technology, SA's football players and fans will have access to the latest in football training philosophy and techniques, enabling aspiring footballers in particular with the potential to dramatically improve their game,” Cell C said in a statement.
The Cell C Nike Football + starter pack will be available from Sunday and will sport videos and instruction from players and coaches from around the world, including Arsenal's Cesc Fabregas, Andres Iniesta of Barcelona, Liverpool star Fernando Torres and Italian club Juventus FC.
Every starter pack comes with a unique user-code that allows users access to a free DVD with additional content.
“Nike Football + is our unrivalled global digital training programme, currently available via Web or iPhone application, but - in partnering with Cell C to offer the programme on a cellular platform - we are making it easily accessible to South Africans, especially those who have limited or no access to Internet other than through cellular telephony,” says Mzamo Masito, brand director at Nike.
The company says local Premier Soccer League and English Premier League updates will also be available to subscribers, offering club news, kick-off notifications, live match updates, goal alerts, and half and full-time scores.
retails at R3.99, and is available nationwide.
Taking the share
Late last year, Cell C announced its plans to establish broadband network infrastructure across the country, promising speeds of up to 21Mbps. For subscribers to gain reliable access to this content, the network will have to be top-notch.
The company's new head, Lars Reichelt, has been making waves since he took the CEO role and has implemented innovative campaigns to boost the company's brand.
Under his leadership, Cell C has unveiled targeted mobile solutions, including Winc, a service aimed specifically at women, and a religious themed mobile option.
Both offerings come with content specific to the target market and the new football-based offering is likely to have a massive following. The company has been looking for an attractive alternative offering that will help it build local market share.
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