Marketing campaign managers have been given access to a user-friendly, Web-based tool that allows them to easily build e-communication campaigns that dynamically generate rich-media e-mails, banners and billboards tailored to each customer`s individual interests. Local e-commerce solutions provider CommerceSWITCH has released details of eCampaign Plus! from Salesmation, a product which is due for release shortly.
"eCampaign Plus! is the perfect solution for the non-technical user," says Esta Viviers, CEO of commerceSWITCH. "Because Salesmation`s latest technology solves a major design flaw in the way applications from different vendors share and use data over the Internet.
"With no programming, hardware, software or training, Salesmation allows any user to put one line of code into their Web site that will collect any type of data - online click stream, offline demographic or backend legacy data. With no technical skill required, a user can then create powerful rules that automate sales, marketing and advertising campaigns on their Web site," she says.
The solution also provides online and wireless access to real time customer response metrics, allowing users to automatically retarget ongoing communication cycles and objectively assess their return on investment. eCampaign Plus!
"eCampaign Plus! empowers the marketer to build, change and view campaigns without the aid of an IT department," says Viviers. "With eCampaign Plus! the marketer can easily accomplish these tasks and maximise the value of each customer."
"eCampaign Plus! will give marketers the ability to easily and effectively reach the right market with the right message, in real time," says Viviers. "And the fact that your online communications can be maintained by your marketing department rather than your IT department makes the product that much more attractive to business users."
Beta program registration and pricing companies interested in implementing eCampaign Plus! on their Web site can apply for the beta program by visiting www.salesmation.com and completing a brief online registration form. Upon the full release of the product, pricing for eCampaign Plus! will be available on a subscription and project basis.
"This beta launch of eCampaign Plus!, enables marketers using Salesmation to develop valuable customer relationships by automating the delivery of highly individualised marketing and advertising communications based on rich combinations of online click stream behavior, offline demographics and legacy data," says Philip de Bruin, MD of CommerceSWITCH, the official distributor of Salesmation in South Africa.
Leveraging rules engine, XML and Enterprise Java technologies, eCampaign Plus! requires only the implementation of a single line of code in the client`s Web page, and can be quickly deployed as an outsourced solution or managed in-house, without the need for heavy investment in the back-end hardware, software, or IT resources required by many existing customer relationship management (CRM) systems.
Share
Salesmation
Salesmation empowers traditional and net-focused businesses to build valuable customer relationships through dynamic e-communications. Salesmation`s patent-pending e-communications platform enables clients to harness the power of their customer information and deliver rich-media e-communications tailored to each customer`s preferences via e-mail or the Web. The Salesmation e-communications platform also provides comprehensive tracking and reporting feedback in real-time, enabling clients to automatically retarget ongoing communication cycles and objectively assess their return on investment. By providing hosted applications, as well as dedicated professional services, Salesmation enables agencies, marketers, corporate communications departments and sales teams to outsource their e-communication initiatives or manage their own campaigns in a secure, Web-based environment without the need for software investment or IT resources. Salesmation is headquartered in Newport Beach, California and maintains a global network of subsidiaries and resellers in North and South America, as well as South Africa. For more information visit www.salesmation.com.
eSynergies
eSynergies is positioned to be a leading e-business solution provider in the business-to-business (B2B), customer relationship management (CRM) and globalisation industries. Its pending acquisition of the Salesmation group of companies will create an application integration service provider with cutting edge automation technologies. By leveraging the Salesmation companies` existing infrastructure and technical assets, eSynergies will merge the efficiencies of the new economy with the proven business models of the old economy. The eSynergies e-business platform will be able to transform an organisation into an intelligent enterprise with powerful competitive advantages. eSynergies is based in Santa Barbara, California and currently has over 800 clients worldwide. For further information visit www.esynergies.com.
CommerceSWITCH
CommerceSWITCH is a New Economy infrastructure provider focusing on e-enabling bricks-and-mortar `High Street` companies. The company offers strategic consultancy in the e-commerce arena and has sole South African distribution rights for a number of top made-for-e-commerce applications including trading information management and exchange solutions that enable you to create and leverage your branded and differentiated product information to maximise your participation in online marketplaces; and an integrated front-to-back solution for procurement, sales and related fulfillment of all types of products and services over the Internet.
CommerceSWITCH is the South African distributor of Salesmation.com: A leader in the field of Internet marketing and Saqqara Inc: A leader in the field of catalogue management and electronic product content systems. Through VIP, a subsidiary of Affinity PLC, commerceSWITCH is able to offer free dial-up Internet services to business partners and customers. commerceSWITCH is also certified MS solution provider. For more information visit: www.commerceswitch.com