Following last week's unveiling of the new Windows Phone 8 Lumia handsets, Nokia came under fire for what was said to be a misleading promotional video. It has since transpired that other promotional materials were also, in fact, just “representations”.
As a result, Nokia posted a formal apology on the Nokia Conversations blog, while also posting a new video to YouTube showing footage actually shot on the 920. Nokia has also since added a disclaimer to the original video.
The Lumia 920 is Nokia's new flagship Windows Phone 8 handset and includes PureView technology in its 8.7MP camera. According to Nokia, the technology includes “floating lens” optical image stabilisation (OIS) and allows for the smartphone camera to take images usually only seen on SLR cameras.
On Saturday, Nokia was forced to expand its apology about the misleading advertising, after admitting that other promotional materials - including still images - were not, in fact, taken with the Lumia 920.
behind the scenes image posted to Hacker News.
In a statement sent to The Verge, Nokia said: “For clarification, the first photo was shot by a bystander in Helsinki and apparently posted by them to the Internet. It shows the production set-up being used for the video for which we have apologised for not being transparent. Indeed, a Lumia 920 was not used to illustrate the benefits of optical image stabilisation and we regret the error. The other still images in this post were extracted from that video. Again, we have posted an apology and the video is now clearly marked.”
“We also posted images of the Lumia 920 being used in low-light conditions yesterday. These images were taken in Central Park, the evening prior to our launch in New York, using a Lumia 920 prototype and no artificial lighting or stands, and a flagship smartphone from another manufacturer. Their authenticity is not in question. The same is true for the PureView photos on Nokia's product pages.”
Share
