As part of Nokia`s sponsorship of the 2004 African Cup of Nations, the company will set up programmes in various African countries, aimed at presenting the future of mobile connectivity to the youth, through interactive shows and demonstrations.
Nokia aims to extend its brand throughout the African continent, thanks to the company`s newly announced sponsorship of the event.
While this is the first time the African Cup of Nations has a title sponsor, it has been organised every two years since 1957, with the tournament developing into the largest sporting event on the continent.
"Since football is the most popular sport in Africa, and the tournament connects the continent and its people, this was a natural extension of our own branding, because, like football, Nokia connects people," says Pekka Rantala, Nokia VP of marketing services, Europe and Africa.
"The sponsorship will allow Nokia to focus on new growth markets, while incorporating the core philosophy of the Nokia brand into the biggest game in the world."
The official draw for the Nokia African Cup of Nations will take place in host nation Tunisia on 20 September and the 16 teams involved will contest the tournament between 24 January and 14 February 2004.
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