Consumers are spending more money on notebooks than on desktops, says Michel Landman, Logitech GM, desktops and keyboards for the Europe, Middle East and Africa (EMEA) region.
He cites figures from a study conducted by the IDC.
Landman says consumer shipments in EMEA are now nearing 70:30 in favour of notebooks. "We are seeing it is not only the businessman who has need for mobility."
He says the survey, done on "how users travel with their notebooks", revealed that there are three segments of laptop users: The road warrior (7% of notebook buyers); the static user (11% of notebook buyers); and the portable user, around the home (82% of notebook buyers).
"This survey has done away with the misnomer that notebooks are for those moving from airport to airport, and shows the bulk of users are up and about at home. Thus, we need to change our whole approach to how we market these products," explains Landman.
"We are also seeing that desktop buyers spend an extra $264 (a year) on desktop peripherals, whereas notebook buyers spend an extra $316 on peripherals."
Landman advises resellers to dedicate more shelf space to peripherals next to notebooks, as opposed to desktops.
He adds that products need to be displayed according to user segments and avoid focusing on only mobility. Resellers are advised to increase their notebook product mix on their normal shelves.
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