Novo IVC, Air Mauritius partner

Novo IVC has signalled its continued expansion in Africa after signing an agreement with Air Mauritius to supply onboard retail technology, states DFNI.

Air Mauritius, based in the island's capital Port Louis, flies to 30 regional and international destinations across Europe and Africa, all of which will be supported by Novo IVC's Onboard Retail Technology.

Tourvest Duty Free, the Johannesburg-based concessionaire, has won the contract to provide onboard products and services and will be entrusting the computerised retail management element to Novo IVC.

Once seen exclusively as a niche computer for creative types, the Mac has experienced record market-share gains in the last decade and its appeal has attracted customers across a broad spectrum of industries, writes Inside Retailing.

Thanks to the combined influence of a number of computing trends such as the growing popularity of the iPhone as a viable business tool, the Mac is forging paths into new sectors, riding a growing wave of end-user affinity for the Apple experience.

And now, the retail sector is also coming around to the Mac's unique strengths. With the right software, the Mac makes a compelling retail technology platform, perfectly matched to a new generation of savvy retailers looking to achieve an Apple-style business lifestyle for their outlets.

L2 has released marketing applications in response to a growing trend in retail towards social marketing applications that promote brand loyalty and customer retention, says PR Web.

The applications (Favar.L2soft.com), built on L2's fuse platform, are designed to help retail marketers turnaround low 2009 sales figures by enhancing customer relationships with their brand.

"Providing value that improves the customer experience is key to sales growth in the retail space," said Research and Market's '2009 Trends to Watch: Retail Technology' report.