Oc'e technology at forefront of transaction, direct mail printing

Corporate and commercial businesses can provide added value to their direct mail and transaction printing operations, by minimising costs and maximising speed, while improving production efficiencies, with a range of advanced printing systems and software solutions developed by Oc'e.

Oc'e South Africa Digital Document Solutions (DDS) product manager, Neil Kotze, notes that in an increasingly-competitive market, today`s direct mail and transaction documents have to communicate better, and deliver greater cost effectiveness.

"Transaction printing and direct mail is challenging work. Regardless of the business you are in, you always have to squeeze the ultimate in responsiveness out of your equipment and applications," he explains.

Kotze points out that Oc'e delivers a wide range of workflow solutions that can integrate into almost any kind of production environment, thereby ensuring maximum efficiency and cost savings throughout the entire printing process.

"Oc'e South Africa can assist corporations in forging new paths, with concepts such as job-appropriate printing of black-and-white, highlight colour or full-colour documents with variable text, images, and graphics based on the objectives and economics of the job. Oc'e systems can be thoroughly integrated into all environments, and can also be highly-customised to the organisation`s exact requirements."

Kotze notes that advanced solutions from Oc'e can assist businesses in reducing operational costs by removing many of the typical revenue roadblocks, by standardising and automating transaction-document workflows, and by pre-sorting statements to eliminate duplication, and the need to send out multiple mail items. "A user can integrate communication channels and ultimately ensure that transaction workflows can deliver the speed of response which customers increasingly demand in a multi-channel world," he continues.

For black-and-white printing, Kotze notes that digital printing systems such as the Oc'e VarioPrint 6000 ultra cutsheet series, the Oc'e VarioStream 7100 or the Oc'e VarioStream 7000/8000 continuous feed systems take reliability, ease-of-use and productivity to a new level.

For challenging full-colour applications, users can select a range of Oc'e colour systems to fit their production volumes, such as Oc'e JetStream - a winning combination of full process colour, high-speed and low-operational cost, which is ideal for ultra-high volume Transaction, TransPromo and direct mail runs with heavy-duty throughput.

"Oc'e powers these families of digital printers with open, integrated workflow software, including PRISMA for Transaction - a suite of software to take the user through workflow challenges, and open new revenue and cost-saving opportunities at every phase," he explains.

At the design and creation stage, Kotze points out that Oc'e specific and third party layout applications help to build efficiency into document design, composition and production. He also points out that Oc'e eliminates dependency on hardcopy proofs, by offering a genuine on-screen proofing tool, Oc'e TrueProof, for flexible and precise soft-proofing of all documents.

With regards to print production, workflow management and delivery, Kotze notes that the modular and scalable Oc'e PRISMAproduction has what is needed to challenge competitor brands on quality, turnaround time and costs. "Oc'e PRISMAproduction accelerates production, and shortens time-to-revenue, by replacing inefficient manual steps with full automation. What`s more, its modularity enables the user to choose enhancements too," he continues. "Dealing with almost unlimited amounts of full variable data also requires sophisticated solutions to ensure that the correct statement is delivered to the right receiver. Oc'e PRISMAudit rises to this challenge by offering 100% tailor-made reliability solutions, with full integration in existing environments."

Kotze points out that these solutions are ideally-suited to organisations such as banks and insurance companies, where transaction documents such as account statements and policies are the backbone of the entire business. What`s more, he also notes that direct mailers and service providers can benefit from the technology.

"Oc'e empowers business to profit from their processes. Oc'e consultants can analyse the business flow of print production, and help the business determine the best strategic options to move forward .Oc'e offers a complete approach, with integrated software, hardware and business development to help all types of businesses to reach their goals, both now and for years to come," he continues.

Kotze notes that challenges facing transactional and direct-mail organisations such as data integrity, peak production, migration-to-colour or high-volume in full-colour, can be overcome through Oc'e innovations, which help deliver cost-effective communication to their customers.

"With seamlessly integrated pre-and post-processing equipment from Oc'e and industry-leading partners, transactional and direct-mail organisations can produce top-quality finished products that rival those produced by traditional methods. From professional-grade finishing for booklets, to total productivity with high-speed inserters for direct mail applications, the equipment is guaranteed to raise workflow efficiency from end-to-end," he concludes.

There are numerous photographs specific to this press release. Please visit http://media.ngage.co.za and click the Oc'e link.