OpenText named a leader in Gartner's 2017 Magic Quadrant for Customer Communications Management Software

OpenText (NASDAQ: OTEX, TSX: OTEX), a global leader in Enterprise Information Management (EIM), today announced that it has been positioned as a leader in Gartner's Magic Quadrant for Customer Communications Management Software report, published on January 26, 2017 by one of the leading worldwide research and advisory firms, Gartner, Inc. The report evaluated Customer Communications Management (CCM) vendors.

According to the Gartner report, "Today's CCM market embraces a more dynamic, interactive model: CCM applications create personalised, on-demand communications via multiple channels, often based on the recipient's preferences rather than the sender's."

Gartner notes that, "The CCM market is mature, yet evolving, with some of the innovation around cloud and mobile coming from vendors with a regional or midmarket focus... CCM providers, both established companies and newer entrants, are adding new capabilities for digital engagement, rich media, context awareness, social and mobility, and cloud delivery."

"CCM solutions are vital to enabling the digital transformation businesses need to continuously engage with their customers," said Adam Howatson, chief marketing officer at OpenText. "With significant focus and investment on our CCM portfolio, we have created an integrated solution with strong interactive capabilities from customer engagement through to business insight to deliver personalised communications that demonstrate an understanding of each customer's needs throughout the entire customer lifecycle. OpenText continues to provide rich solutions that meet today's needs and provide the flexibility to evolve with the market."

The report also notes: "Continuous, personalised customer engagement is a central, even urgent, priority for digital business... As a result, application leaders in charge of CCM require solutions that can incorporate insights about customers' behaviour, preferences and needs in order to create direct, personal and contextualised engagement through electronic and digital channels."

The Magic Quadrant provides a graphical positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct. "In terms of ability to execute and completeness of vision, leaders are doing well and are prepared for the future with a clear vision. They have strong channel partners and a presence in multiple regions; they achieve consistent financial performance; and they offer broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit."

Part of the OpenText Customer Experience Management (CEM) suite, OpenText Customer Communications Management enables highly personalised communications, created directly by business users, to enrich customer experience and accelerate growth. With OpenText Customer Communications Management, both business-to-business and business-to-consumer organisations can create, produce, and distribute enterprise documents on-demand and improve interaction with customers. Simple to deploy and maintain, OpenText Customer Communications Management delivers dynamic composition, document process automation, and high volume output management capabilities.

Click here to download a complimentary copy of the report.