Oracle Corp is continuing its CRM winning streak. The company was recently awarded CRM Solution of the Year by Call Center Solutions Magazine. It also received Intelligent Enterprises Readers` Choice Award for customer relationship management (CRM) software.
"The key to winning industry kudos is Oracle`s fully-integrated e-business suite offering, which links all customer interaction processes, including campaign management, sales force automation, and service applications - across the web, email, call centre and field channels - with the fundamental business operations such as Financials, Human Resources, Supply Chain Management, Procurement and Manufacturing," says Glenn Lottering, CRM business development manager, Oracle Corp SA.
"As companies adopt e-business practices and move towards a streamlined Internet model, it`s clear that a full e-business suite with solid Internet-based CRM products, such as Oracle`s e-business suite, is the way to win big."
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