Oracle to launch WebTV, its online TV channel for enterprises

On 30 June, Oracle will launch the pilot episode of Oracle WebTV, its online TV channel, to showcase the true return of investment of customer relationship management (CRM) systems.

Tackling the issues around CRM, the show's host Irene Ng interviews Oracle executives Anthony Lye and Steve Fearon, and asks does CRM really live up to the hype? As well as reporting on the real-life challenges and solutions experienced and retold by customers.

Other guests include leading industry bloggers Paul Greenburg and Dennis Pombriant; Oracle partners Deloitte Consulting; and Oracle customers DAB Bank of Germany, Swedish Rail and Australia's VicUrban.

Oracle WebTV will broadcast globally on 30 June 2009 at the following times:
APAC: 12:00 noon SGT
EMEA: 10:00 AM BST / 11:00 AM CEST
USA: 10:00 AM PDT / 1:00 PM EDT

Oracle's Daryn Mason will host a live Webchat session after the first broadcast session answering the audience's live questions posted during the show.

Topics for the TV show include:

* Customer loyalty: how to better understand each customer's lifetime value and design service levels accordingly.
* Customer self-service: how to empower customers to do business with you anytime and anywhere.
* Social CRM: how to harness the latest Web 2.0 technologies to empower sales users to be more effective and productive.

WebTV is a new interactive online channel that will deliver expert advice, insight into customer experiences and key guidance around best practices for businesses, helping them to maximise their use of CRM technology. Visitors to the Web site will better understand the major issues relating to managing customer relationships and how to incorporate customer loyalty, self-service solutions and social CRM into their customer programmes,” said Steve Fearon, Vice-President, CRM On Demand & CRM Sales Development, EMEA, Oracle.