Oracle unveils digital store

manage the complete content life cycle, spanning content submission, test and approval, and storefront management, reports Vision2Mobile.

The Oracle Communications Digital Store is a digital content platform designed to help content service providers (CSPs) enhance their digital offerings, drive revenue and reduce churn.

It also enables consumers to purchase a wide range of digital content for a variety of mobile devices.

Telecom Paper says Oracle Communications Digital Store also offers an advanced content provider portal.

It features an upload wizard and dashboard, a centralised warehouse management system that lets CSPs manage testing and approval for content running on hundreds of devices, and a store management system.

In a MarketWatch report, Shira Levine, directing analyst for Infonetics Research, says Oracle is well positioned to support operators' application store initiatives.

"The surge of interest in applications and application stores is driving the deployment of service delivery platforms to support applications storefronts, and provide a creation and delivery environment for third-party content developers," adds Levine.