Oxygen8 announces winner of Master of Mobile Awards 2015

Issued by P and P Communications for Oxygen8

Johannesburg, 10 Mar 2015

Oxygen8, a global provider of integrated solutions that allow brands to communicate with customers and receive payments, has announced that Facebook has topped the results of its inaugural 'Master of Mobile Awards' (MoMa's), at Mobile World Congress 2015, in Barcelona, with Amazon second.

The Master of Mobile Awards is the first award to recognise and celebrate mobile brands as voted for exclusively by consumers themselves, rather than by the mobile industry.

The awards follow extensive research commissioned by Oxygen8 that asked over 8 500 UK mobile users their favourite brands on mobile, based simply on which individual brand they judged to deliver the best overall experience on their mobile device. Over 300 separate brands were nominated.

Broken down into a number of categories, the winning brands were: Facebook for overall Master of Mobile; Amazon for Master of Shopping; Barclays for Master of Banking; Facebook for Master of Social; and Paddy Power for Master of Gambling. Other brands ranking in the top 20 include Google, YouTube, Apple, and Tesco.

Shane Leahy, Group CEO at Oxygen8, says: "We are thrilled to be able to announce the first ever 'Master of Mobile' awards at Mobile World Congress. The awards are voted for exclusively by consumers themselves, rather than the mobile industry, meaning the brands who took top prizes should feel very proud that they have successfully been able to engage with their customers and users over mobile."

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He continues: "Facebook has the unquestionable scale, but it matches that by delivering an exceptional experience on mobile, as voted for by the people that use the service. The top 10 results include some of the world's biggest and most powerful brands, but it also includes the biggest names from the UK banking sector, which is indicative of how smartphones are changing the way people run their day-to-day lives."

Oxygen8

Oxygen8 Group is a global provider of integrated mobile solutions with offices in 10 countries, operations in over 20 countries and a turnover in excess of lb90 million.

Working in partnership with its clients, Oxygen8 enables businesses to drive new revenue streams, improve customer communication, build brand awareness and increase customer loyalty. Oxygen8 helps businesses make smarter choices to transform their sales and marketing through its innovative integrated platforms.

Headquartered in Birmingham, UK, Oxygen8 also has offices in South Africa, London, Australia, Canada, Caribbean, Ireland, Kenya, USA, Singapore and Uganda. The company, locally, is directly connected to the three main mobile operators in South Africa.

As a global business, Oxygen8 has the infrastructure, technical skills and depth of resource to take new products to market quickly and easily, while still giving clients the benefit of 'on-the-ground' local knowledge and support. Its easy-to-use cloud-based solutions focus on results, providing clients with performance management software that integrates mobile, e-mail, social, voice and payments, making marketing automation simple in today's demand generation.

The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the mobile marketing industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.

Oxygen8 clients include global multinationals and local companies, such as Experian, M&C Saatchi, JML, TNT, O2, Travelodge, Unilever, Sony, play.com, PaddyPower, Sainsbury's, Hermes, Barclays, Sasol, Massmart and Bayer.

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