PaaS growth to spark rivalry

Information Week.

According to CRN, with the increased amount of offerings poised to hit the market, PaaS will become the new battleground among cloud computing providers and will spark a new level of competition.

"By the end of 2011, the battle for leadership in PaaS and the key PaaS segments will engulf the software industry," Yefim Natis, VP and distinguished analyst at Gartner, wrote in a recent study.

"Early consolidation of specialised PaaS offerings into PaaS suites will also be evident. New vendors will enter the market through acquisitions or in-house development. Users can expect a wave of innovation and hype. It will be harder to find a consistent message, standards or clear winning vendors."

Computing.co.uk adds that users will continue to turn to cloud computing as software-as-a-service and PaaS reach acceptable levels of maturity, and where new innovative technological and business models become necessary to retain a competitive advantage, Natis noted.

"These pre-integrated suites will be more attractive than the burdensome traditional on-premise middleware normally used to support a project," said Natis.