Laptop and mobile accessories retailer, The Notebook Company, has added a range of PDAs (personal digital assistants) to its product range, saying the introduction of the additional product range has boosted turnover by 10% during the last five months compared to the same period from October 1999 - March 2000.
"We have seen a substantial increase in interest for PDAs over the last 12 months and decided to add this to our range of products five months ago. While this move has added 10% to our revenue, it must be remembered that these units are 20-30% of the price of an average laptop - so that means we have shifted quite a large quantity in order to generate a 10% increase in turnover for the five month period from October 2000 - March 2001."
Christopher Riley said laptop sales accounted for 100% of the company`s revenue three years ago, adding that "careful diversification after heeding what the public wants" has seen product expansion plans pay dividends.
"Software and services now account for 30% of our total revenue, which is acting to noticeably increase our bottomline as profit margins on the hardware side are under continual pressure," he said.
He said the company`s aim is to provide mobile workers with the technology they require, as well as the concomitant back-up and services.
The company sells a wide range of leading laptop brands, including Hewlett-Packard, IBM, Asus, Compaq, Asus, Mecer and Toshiba.
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