Phoenix Distribution, Africa's leading broad-based IT distributor, has inked a distribution deal with peripherals vendor Logitech. The terms of the deal will see Phoenix distributing Logitech's flagship offerings, including mouse devices, keyboards, Web cams, speakers and notebook accessories, in South Africa and across the African continent.
Phoenix currently covers software publishing, localisation and distribution across multiple territories in Africa, in multiple languages.
Simon Campbell-Young, CEO of Phoenix Distribution, says the partnership will grow Logitech's presence in SA and the continent as a whole. "Phoenix has offices and warehouses placed in strategic regions on the continent, and is perfectly placed to grow the Logitech brand. Our industry knowledge, as well as our vast expertise in growing vendor brands, have informed a strategy that we know will cement Logitech's reputation as the leading name in peripherals in Africa."
"Phoenix Distribution's strategy as a distributor, with the required added value services, a robust structure that can present Logitech properly in retail, and a strong channel network and partnerships, make Phoenix the right match for our South African market strategy. In addition, given their geographical spread in Africa, they will also support our distribution strategy in selective countries within the continent," says Yousef Atwan, ME&A Director at Logitech. "We are looking forward to working with Phoenix in growing our reach."
Campbell-Young adds that Phoenix is looking forward to supporting and growing the Logitech brand across the African region. "Our excellent skills and expertise, combined with our network of partners and resellers, have an outreach in the region that a brand such as Logitech can use to reach its customers quickly and effectively. We are thrilled to be adding Logitech's range of peripherals to the Phoenix stable, as these offerings are a perfect addition, rounding off Phoenix's portfolio beautifully."
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