Childline is an effective non-profit organisation that works collectively to protect children from all forms of violence and to create a culture of children's rights in South Africa. One of its most important services is its crisis line - the point at which all communication with the organisation begins.
The ability to clearly listen to, and document, a call from a distressed child or a citizen wanting to report a case of child abuse is critical to the success of Childline's operations. Without an effective call centre, the organisation is unable to carry out its mission of supporting vulnerable children.
In support of this cause, audio technology company, Plantronics, has partnered with Childline South Africa to donate 49 headset devices to all the crisis line counsellors in Childline's call centres across the provinces.
"Instead of focusing our Corporate Social Investment efforts on a small group of beneficiaries only, we decided to invest in an organisation like Childline, which, through its nationwide footprint, is able to help many more children than we could have ever tried to reach on our own," says Duncan Barnes, Plantronics Lead: sub-Saharan Africa.
"Plantronics greatly admires the work of Childline and their crisis line counsellors in particular, and we wanted to give these valuable employees something that would make their jobs easier. The counsellors are the first touch point - the front line of the organisation - and we wanted to empower them with the tools to operate as effectively and professionally as possible.
We believe that our children are the future of South Africa, and it is important for us to do everything we can to protect their rights and keep them safe. By supporting Childline in this way, we hope to make an impactful change to the future of this country."
For more information visit: https://www.plantronics.com/africa/
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