Despite the difficult economic situation and the drop in the PC market in EMEA in the first half-year, Acer EMEA has reported an increase in turnover of 16% compared to the same period last year, and expects to achieve a turnover of $1.4 billion for the current year, up 25% from 2001.
According to overall market data of the second quarter of 2002, Acer EMEA is going against current market trends and is demonstrating growth rates reaching into double figures.
Whereas the global PC market is showing a negative growth of -0.5% in the comparison between Q2 of 2001 versus Q2 of 2002, Acer EMEA has achieved a growth of +23.6% in the same period and now occupies fifth place among the top market vendors, according to the objectives established in 1999.
Results are even more satisfying in the notebook PC segment and, compared with a global growth of 12.6% (1.97 million units in the Q2 of 2002), Acer has achieved 34.6% and is now third in the classification of top vendors.
The most interesting aspect is that these results have been achieved in spite of a discouraging market scenario: in fact, the notebook PC sector has grown considerably, as has the desktop PC sector, notwithstanding the tangible slump in the consumer market.
Acer EMEA`s forecasts for the third quarter appear to reinforce this growth tendency, with a consequent increase in its share of the market.
"Although we have been faced with a market with a non-existent, if not negative, growth rate, we are extremely pleased with the results achieved in the first half-year," says Gianfranco Lanci, Chairman of Acer EMEA. " Our forecast for the second half of the year is to reinforce this growth, thereby acquiring additional shares of the market. This confirms that the successful introduction of new product lines, consistent indirect channel strategies and investments in advertising to increase brand awareness in major countries, have been and will continue to be the key elements of our growth strategy."
The goal to be among the top three in Europe by 2005 appears to be realistic and entirely within reach, and attests to the positive impact that Acer`s "Customer Centric" strategy is finding the market.
Share
Established in 1976, Acer is among the world`s top 10 branded PC vendors, providing marketing and service operations across Asia-Pacific, the Americas, Europe and the Middle East, and supporting dealers and distributors in over 100 nations. In addition to offering a broad spectrum of IT products and services, Acer is also a leading e-business innovator, providing e-enabling solutions that combine IT products with a range of services delivered via Acer`s global infrastructure.
Acer branded products include desktop PCs, notebook PCs, servers, monitors, personal digital assistants (PDA), as well as a range of IT accessories and MegaMicro-ready IT products. In Europe Acer is the fifth largest PC supplier with an overall market growth of 9.6% in 2001 (vs average market growth of 4.7%). In the mobile PC market, Acer is the fourth largest brand showing growth of 16.8% in 2001 (vs average market 8%).
Acer`s mobile PC market leadership is best demonstrated in Italy and the Csech Republic where it occupies the number one position, and also in Austria, Spain and Switzerland where the company occupies the number two position (Data source: Dataquest Report - Q2/2001). Acer`s 2002 growth in the EMEA region (Europe, the Middle East and Africa) is forecasted to be 10% higher than the average forecasted market growth of 3.2%.
Editorial contacts