PricewaterhouseCoopers has unveiled a pilot program of wireless information services for use with handheld computers and other similar PDA devices. PricewaterhouseCoopers and McGraw-Hill, Inc are in the final stages of negotiating an agreement to deliver the wireless version of the service globally.
The concept was developed jointly by PricewaterhouseCoopers and McGraw-Hill, Inc and enables PricewaterhouseCoopers to package and distribute content from the firm, Business Week Online and Standard & Poor`s Personal Wealth, to users of PDA devices on an exclusive basis.
"New wireless applications are transforming the information landscape," says Karen Webster, PricewaterhouseCoopers` global marketing director for E-Business. "The agreement with McGraw-Hill, Inc will allow PricewaterhouseCoopers to dramatically increase the value it offers to the E-Business community by offering instant access to real-time information.
"We`re empowering business professionals to know more, solve more, and do more. Entirely new ways of doing business will evolve from this technology, and we want to be at the forefront in shaping these developments."
"As information providers to global businesses and markets, we are constantly looking for new channels to reach our audiences," says Dave Ferm, president of Business Week. "This agreement enables us to reach existing consumers of our content with new information on an almost hourly basis and opens up a whole new group of savvy users who need to know things when they happen. This is the logical extension of our hard copy and web-based offerings."
Share
PricewaterhouseCoopers
PricewaterhouseCoopers (www.pwcglobal.com) is the world`s leading professional services organization. Drawing on the knowledge and skills of 150,000 people in 150 countries, we help our clients solve complex business problems and measurably enhance their ability to build value, manage risk and improve performance. PricewaterhouseCoopers refers to the US firm of PricewaterhouseCoopers LLP and other members of the worldwide PricewaterhouseCoopers organization.
BusinessWeek/McGraw Hill-Companies
Business Week Online is a full-service business information resource that goes beyond print to bring its award-winning global coverage to the Internet. At businessweek.com, users get the first look at the current issue as well as continuous updates, exclusive stories, investment news, daily e-business insights and more. It also features a host of interactive executive resources to help business professionals book a business flight, climb the corporate ladder, buy the latest tech device, start their own business, or increase their stake in the stock market.
Business Week (businessweek.com) is the world`s best selling business magazine, with a worldwide circulation of 1,087,000 and 5.4 million readers each week. A publication of The McGraw-Hill Companies, Business Week celebrated its 70th anniversary in 1999.