Property search company Property24.com has expanded its online reach with the launch of a free mobi site service.
The firm says SA's estate agents can now “communicate their offerings more effectively to a growing and increasingly engaged audience, with each office now eligible for a free mobi site on the Property24.com domain”.
Property24 GM JP Farinha says the service, not currently offered elsewhere in SA, represents an opportunity for estate agents to reach a much broader market. “In spite of the exponential growth of mobile Internet usage in SA over the past year, most estate agents still don't have an easily accessible mobile presence. Our aim in launching this service is to ensure that potential buyers are able to find any information they require irrespective of their location, and to help estate agents capitalise on valuable sales leads.”
All Property24-listed estate agents will now have access to a standard mobi site template, displaying the agency's brand and all their available properties, free of charge. Individual agency sites can also be upgraded and customised for a nominal fee.
Farinha says Property24 has seen a considerable surge in mobile visits since the re-launch of the company's mobile site in late 2011, with over 167 000 unique users accessing Property24 sites via mobile devices. He says Property24's mobile audience is “growing daily” and proving to be as engaged as those accessing the portal from their desktops.
Estate agents have welcomed this development, with Seeff Properties chairperson Samuel Seeff calling it a “significant step forward for the industry”.
“The property industry lends itself perfectly to mobile, with potential buyers often looking for further information during a property viewing,” says Seeff. “This offering from Property24 presents us with an unprecedented opportunity to provide customers with easily accessible, real-time information, which is likely to boost both interest and sales.”
Share
