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Real estate in a cyber world

Johannesburg, 29 Jun 2005

When it comes to selling real estate in a modern, digitised world, USP Designs has the answer. The Johannesburg-based company puts it all online, bringing together over 700 real estate agencies from across the country into a centralised information hub for anyone wanting to buy or sell property anywhere in SA.

The nub of USP Designs` success is CyberAgent with its property portal CyberProp. CyberAgent is an administration sales software package which enables agencies in the property business to file and manage business information smoothly and efficiently. When an agency uploads information about a house for sale on the Cape peninsula, for instance, a prospective buying in Gauteng or London can view information on the property or contact the agency/agent and get down to business.

Now CyberProp has added another module to its software solution - the virtual property finder. This component is designed to be used in parallel with touch-screen technology by the real estate agents or their clients in their offices.

Mauro Mercuri, managing director of Tactile Technologies, has established his company as the leading distributor of Elo TouchSystems touch-screen technology in southern Africa.

He explains: "Now a real estate agent can install the touch-screen monitor in the office. It is a standalone unit so clients can wander in and, instead of waiting for an agent to assist them, will be able to browse the system and search for any property they`re interested in simply by pressing their finger to the computer screen."

Mercuri has tailored the excellence of Elo TouchSystems touch-screen technology with the requirements of this new addition to the CyberAgent software package.

Low cost, high quality screens are available for the budget option, right up to a custom-made standalone kiosk, depending on the requirements of the real estate agent.

Six monthly updates are issued to all CyberAgent users - and they are advised to look out for the new virtual property finder in their next software update.

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Editorial contacts

Mauro Mercur
Tactile Technologies
(021) 551 2992
mauro@tactiletech.co.za