Retail therapy for Lexmark channel

Lexmark South Africa has introduced a points-based channel incentive, rewarding sales with shopping vouchers, through the Lexmark Retail Therapy Channel Programme.

Based on a credits system, the programme runs until 15 December. Resellers will earn credits for every qualifying Lexmark laser sold. Accumulated credits will translate into shopping mall vouchers.

According to Hans Horn, MD of Lexmark International SA, the role of initiatives like this is not only to drive dealer and vendor sales, but also to give additional rewards for dealer efforts.

Resellers can join the programme by registering online from a link on the Lexmark home page.

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