BlackBerry maker Research In Motion (RIM) has appointed Alexandra Zagury as its new MD for Sub-Saharan Africa.
She will oversee all of the company's operations, sales and marketing efforts for the region, from Johannesburg.
Zagury says she is excited to be taking on the role, which constitutes “one of RIM's most important growth markets”. She believes there is still much opportunity for growth in the area. “We are proud of the company's success in this region, particularly in SA where BlackBerry is the leading smartphone brand.”
RIM's goal, says Zagury, is to maintain customer loyalty and expand the company's position in SA by being more customer-focused and working closely with carrier and developer partners across the region.
Zagury has been with RIM for more than four years and was RIM's first MD appointed in Turkey. Prior to moving to Istanbul, Zagury was based in the UK, where she was responsible for regional strategic planning and business operations for Europe, the Middle East and Africa.
Before joining RIM in April 2008, Zagury was at Yahoo Europe, where she headed the UK and Pan-Euro Business Operations and Intelligence teams. Her earlier experience spans over the property, leisure, financial services and media industries in the US, Tunisia, Argentina, Korea and Poland.
According to GfK Retail and Technology, BlackBerry handsets accounted for seven out of the 10 best-selling smartphones in SA in May. The firm's data from May also shows BlackBerry has been the leading smartphone vendor in SA for over 20 months.
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