In 2013, RISO Africa introduced its in-line print-on-demand book printer with perfect binding. Set to continue breaking new ground, it will soon be introducing yet another solution under the ComColor+ stable of production full colour high-speed inkjet printing solutions - a commercially viable cut-sheet In-Line Print-to-Mail solution.
This solution comprises the RISO ComColor 9150 or 7150 and the new Wrapping Envelope Finisher, which automatically addresses, folds, envelopes, and seals printed documents into ready-to-mail completed jobs in one compact and streamlined unit. The Wrapping Envelope Finisher can produce up to 2 200 completed pieces of mail every hour.
With sources like the Direct Mail Association reporting that 65% of consumers of all ages have made purchases as a result of direct mail, RISO's In-Line Print-to-Mail solution definitely has an audience.
Moreover, direct mail has also shown to have a dramatic edge over other channels, including e-mail blasts (according to the Print on Demand Institute), an edge that can only be optimised with personalisation. Colourful, personal and transactional printing is the key to success. With the ability to print variable data, the ComColor+ is set to fit neatly into this application. Users will be able to produce colourful and personalised mail projects with reduced direct costs in far less production time.
RISO is gaining much support for its solutions, which occupy a small physical footprint when compared to other production equipment of similar solutions. The In-Line Print-to-Mail solution can turn a small area (less than 36m2) into a booming in-house direct mail centre.
Because the process is in-line and automatic, the solution can handle applications where discretion and privacy are essential. The process also prevents envelope insertion errors.
RISO In-Line Print-to-Mail solution offers product features that enable every user to meet the mail production requirements in demand today:
* Automatically print, fold, insert, and seal: Up to six tri-folded letter-sized pages or four quad-folded legal-sized pages can be wrapped and sealed in a single pass, producing a professionally finished mail piece.
* Secure and confidential printing: The RISO In-Line Print to Mail solution eliminates the need for bar coding and intelligent inserters.
* Professional productivity: The RISO In-Line Print to Mail solution is engineered with high-volume output as a critical feature. At speeds up to 2 200 single page insert fully-wrapped and sealed mail pieces per hour, the industry's first complete In-Line Print-to-Mail solution is ideal for all production environments.
The RISO Wrapping Envelope Finisher has been recognised as a winner of the PRINT 13 MUST SEE 'EMS Program. RISO will be exhibiting at African EduWeek (Sandton Convention Centre, Johannesburg, 9-11 July 2014), and at the Africa Print Expo (Gallagher Estate, Johannesburg, 2-4 July 2014) along with associated regional expos. Visit http://africaprintexpo.com for more details.
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