Sagent Technology Inc., solutions provider of real-time e-business intelligence solutions, has announced that nekema.com, an e-commerce solutions provider for the insurance and financial services industries, has selected Sagent to enable the interactive transformation of customer account information enabling fast and accurate nekema.com user access.
Paul Murphy, marketing and sales director of Sagent SA, local e-anaylitics enabler, says, "Nekema.com has established itself as an insurance supply chain enabler with a specialisation in e-commerce delivery. Nekema.com users are able to increase cross-sell opportunities and more quickly meet their customers' financial services needs."
Using Sagent, nekema.com is able to decrease the amount of time needed to enter customer information into its database and increase the quality and accuracy of its customer data, including account, policy and quote information. Sagent's technology fills in any missing elements of customer address entries and avoids duplicate customer record entry. Nekema.com users are then able to search the customer database to identify potential cross-sell opportunities and improve customer service.
Sagent delivers the only open, scalable solution that addresses the complete lifecycle for e-business intelligence, including development, production and ongoing management. The Sagent Solution allows businesses to collect and analyse customer and operational data from existing systems and to incorporate the freshest demographic, geographic, credit and other information from third-party data providers in real time. This information is then made available over the Web through a secure connection to create precise one-to-one marketing campaigns, identify profitable sales opportunities, and improve operational efficiencies.
Murphy points out that through strategic alliances with key solution providers in niche markets, Sagent applies these partners' intellectual capital to implementing industry best practices and analytical trends to e-business solutions. "Sagent Technology has found that this partnering strategy has brought real value to customers and the benefits of this approach has resulted in Sagent taking the high ground in e-business intelligence."
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