Sahara Computers, local suppliers of information, communication and digital lifestyle technology, has kicked off an intensive marketing campaign with the launch of a brand new range of notebook solutions.
The Sahara Image Book series represents a gateway to affordable mobile technology, feature-rich mobile computing and a fresh, enhanced level of digital interaction for the consumer.
To illustrate, Sahara introduces the Sahara Image Book Series, which is powered by an Intel Core Duo 1.73GHz processor and provides the advantage of tier one hardware quality.
Its features include 1024MB memory, 120GB hard drive, 15.4-inch LCD screen and a DVD-writer.
The series comes with either Microsoft Vista Business or XP Professional software, six months' free Internet access, a free three-in-one printer (copy, scan, print) and complementary carry bag.
The notebook campaign is targeted at the broader South African consumer base and was organised to address what Sahara views as the increasing need for reliable and affordable mobile computing.
"Most people understand the variety and abundance of mobile solutions available in the market today, but it is difficult for all users to keep ahead of the pace of innovation and advancement in features and technical specifications," explains Gary Naidoo, deputy MD of Sahara.
"The Sahara Image Book E003 includes various software titles, making the bundle ready to use for real world application in the office, small business or home. This also includes a 60-day trail of Microsoft Office 2007, Symantec Anti-Virus and Internet Security, TurboCash Accounting, Oxford Encyclopaedia and Sahara Online Web Access," he adds.
These service level offerings will reinforce the company's current status as having the number one South African notebook brand, he says.
Share
Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile & wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well-known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realize its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
Editorial contacts