Sahara Computers is proud to announce the release of the new Sahara Digital Camera, a complete digital handheld camera solution that allows the user to record and store material in both photo/still shot and motion video format.
The Sahara Digital Camera is presented as a sleek, stylish and sophisticated casing and features technical specifications, including 16x Digital Zoom, 5-megapixel CMOS High Sensitivity Sensor and Mpeg 4 Digital Movie, that empower end users to take crisp, high-resolution multimedia footage.
Sahara has incorporated a focus free lens with 2-inch LTPS LCD 180 degrees and 270 degrees twist, allowing the user flexibility and stability of movement when capturing images.
The company has paid close attention to differential qualities such as quality output, Secure Digital expandable memory and quality AV-in recording.
"These are important factors to consider in purchasing digital lifestyle solutions. The secure digital expandable memory and Lithium-ion rechargeable batteries guarantee that users will not risk losing any material and can maximise the quality of the end result by leveraging off the DVD-quality input and output of the solution," says Gary Naidoo, deputy MD of Sahara Computers.
The Sahara Digital Camera also promises easy navigation and clear menus for straightforward user interface, allowing the user to select from a range of options to affect video quality output calculated at frames per second.
There are also four colour versions that can be selected including automatic, vivid, sepia and black and white. In addition, the user has an option to pre-select several functions such as language preference; brightness; power saving; sound; USB Mode and default.
"So, for example, one could set video format at high quality, 640x480 at 30 frames per second, automatic lighting and colouring, medium backlight and AV output running it on 60MHz, MSDC USB mode, with sound on," adds Naidoo.
The Sahara Digital Camera is the latest solution to be incorporated into Sahara's expanding line of digital lifestyle product and it has a recommended retail price of R1 299 VAT inclusive.
For more information, click through to www.saharaglobal.co.za or call (011) 542 1000.
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Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer for a variety of top international vendors, including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile and wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets, including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket and rugby, the support of ICT literacy and skills development initiatives, and access to much-needed technology in rural areas.
Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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