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Samsung Apps celebrates its first anniversary with aggressive market expansion

Samsung application store now reaches 109 countries globally

Issued by Samsung Electronics
Seoul, Korea, 17 Sep 2010

Samsung Electronics Co, a global leader in mobile technology, today marked the first anniversary of Samsung Apps, its mobile and TV application store, by announcing the service has expanded to cover 109 countries.

Initially available from September 2009 in select European and Asian countries - including the United Kingdom, France, Germany and Italy - Samsung Apps has expanded its coverage at a rapid pace, riding on the successful global launch of the Samsung Wave smartphone.

Samsung Apps recently added nine more service countries - Costa Rica, the Democratic Republic of Congo, the Dominican Republic, Honduras, Iceland, Nicaragua, Tanzania, Trinidad and Tobago, and Sudan - to increase availability to 109 markets.

The Samsung Wave, the first smartphone based on Samsung's own bada platform, hit the market in June 2010. Since its launch, more than 14 million bada applications have been downloaded from Samsung Apps, as the service's user base continues to expand.

“The expansion of the Samsung Apps gives us the opportunity to reach more users than ever before with entertaining, compelling and enriching smartphone experiences. We are committed to introducing users to new applications and services, unique to Samsung,” said Hosoo Lee, Executive Vice-President and Head of the Media Solutions Centre, Samsung Electronics. “Samsung Apps rapid expansion also signals an incredible opportunity for developers and content providers to reach new customers all over the world.”

Already offering an array of applications, including games, social networks, e-books and health-related services, Samsung plans to drive the creation of more locally customised applications. It will also integrate relevant local information, designed to reflect cultural characteristics and provide a more enriching, tailored service to users globally.

Samsung will continue to drive Samsung Apps by introducing further bada-powered devices. The Samsung Apps will expand to accommodate new smartphones and automatically display the relevant application catalogue available for a user's specific phone model.

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Samsung Media Solutions Centre (MSC)

Established in June 2008, the Media Solution Centre (MSC) has served as a channel to deliver contents and services to all Samsung Electronics devices, thereby enhancing the devices' capabilities. The consumer's focus is changing from hardware technology and performance to value driven by content and services optimised for the device. To cope with this dynamic market environment, the Media Solution Centre is driving the democratisation of the content and service eco-system. Samsung is emphasising its competency in differentiated content, open platforms, as well as the creation of content for a variety of service channels.

Samsung Electronics Co

Samsung Electronics Co is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188 000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.