With a focus on innovative technology, distinctive designs, and a dual focus on convenience and value, Samsung has launched Samsung Business, a sub-brand of Samsung Electronics South Africa, to not only meet but also anticipate customer demands by bringing together the company's business market offering.
Says Dennis Brett, Divisional Head, Office Automation and IT at Samsung: “The cutting-edge innovation you've come to expect from Samsung in-home electronics and mobile technology is now at home in the workplace. Samsung's business solutions bring maximum value, performance and dynamic design to companies of every size, from start-ups and small businesses to global corporate, and it is for this reason, that we have launched Samsung Business - a one-stop shop for business needs.”
The Samsung Business division will incorporate the company's products and solutions that typically fall into a business portfolio, including monitors, digital signage and interactive e-boards, workgroup single and multifunction printers and copiers, security-enabled laptops, LED projectors, business mobile products and more. This product portfolio will be sold via specialist business suppliers ensuring that the Samsung Business brand is driven by a business-centric sales force to provide customers with dedicated and experiential product advisory and support. In fact, Samsung Business will be supported via a national partner network called Power Partners*, which is comprised of accredited and certified business product experts.
Adds Brett: “Through our business solutions we aim to deliver reliable, advanced innovations that businesses can rely on. As a world leader in R&D, we have the experience, skills and know-how to create products that are tailor-made for business needs. And because all IT is mission-critical to the business, we take special care to integrate seamlessly into our customer's existing business environment.”
“It is through this sub-brand that Samsung South Africa believes we will continue to grow beyond market expectations - tapping into and delivering to the market what is needed most in the office environment convenience, top quality product solutions, professional advice and a solid support network,” concludes Brett.
* Power partners are located throughout SA and can be found on http://www.powerpartner.co.za.
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Samsung Electronics
Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188 000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.