Samsung leads global monitor market for 20 consecutive quarters

Samsung Electronics, a market leader and award-winning innovator in consumer electronics, led the global monitor market for 20 consecutive quarters, despite the global economic downturn, reaffirming its undisputed leadership.

According to the International Data Corporation (IDC), Samsung had 17.2% and 14.7% of the global monitor market in terms of value and unit, respectively, in the second quarter, maintaining the global market leadership for 20 consecutive quarters from the third quarter of 2006.

In the Korean market alone, it has kept the leadership even for 46 consecutive quarters, equivalent to 11 straight years.

Samsung was the only company that sold more than five million units both in the first and second quarters of 2011, once again reaffirming it is the world's best monitor brand reputation.

In particular, Samsung performed well in emerging markets such as the Middle East, Africa and Central and South America.

Samsung showed a drastic market share increase in these regions - up by 5.2% from the first quarter, to 24.5% in the Middle East and African markets, and by 4.2% to 28.9% in the Central and South American markets.

Samsung's LED monitor sales grew by 7.9% year-over-year in terms of units, becoming the only company as a monitor manufacturer that reached above 20% of the LED monitor market share. This means one out of every five LED monitors sold in the first half were Samsung monitors.

Many factors have supported such successes. Samsung has continued to launch premium products such as 3D monitors and professional monitors, featuring wide-viewing angles. At the same time, it has always sought an innovative corporate culture to create products with new concepts, such as central station monitors.

“Samsung will continue to bring further innovation to products to cement our market leadership in the display business,” said Bennie Budler, Product Manager for IT Products at Samsung Electronics South Africa.