Through MTN Qhubeka cycling team and Samsung SA's Bikes for Life programme, community members who grow 100 trees will receive a bicycle.
"We are proud to be associated with another world first in the MTN Qhubeka professional cycling team and are eagerly keeping our eyes on their performance on the world stage," says Craige Fleischer, director of mobile communications at Samsung SA.
Some 120 bicycles were provided to communities in Katorus on 9 May, in line with this strategy. Samsung and MTN Qhubeka are tied to the project as part of their sponsorship agreement, demonstrating their commitment to the cycling community, says Samsung SA.
MTN Qhubeka is performing solidly, its first four months in the European season receiving praise, with cyclist Gerald Ciolek and team-mates becoming the first African team to reach victory on a world tour level.
The Qhubeka programme is attempting to demonstrate how empowering the mobile lifestyle can be to rural communities, says Fleischer. "The Qhubeka programme is such a great way for a leading brand like Samsung to show how it is working with partners to develop a better Africa for all.
"Our partnership ensures that a percentage of Samsung Galaxy smartphone and tablet sales is used to contribute to the programme - reflecting how interlinked the mobile lifestyle is to empowering members of rural communities throughout South Africa," he concluded.
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