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Samsung`s latest DVD burner offers blazing fast 22X recording capability for lower speed media

Johannesburg, 12 Mar 2008

Samsung Electronics Ltd, the worldwide digital consumer electronics and information technology leader, announced today shipment of the industry`s fastest DVD burner: the new Super-WriteMaster SH-S223.

"The SH-S223 drive offers a powerful over-speed performance feature that enables consumers to burn data at high speeds -- even on low speed media. With over-speed recording, users can write at 22X speeds on 16X media and 12X speeds on 8X media. As lower speed media is more cost-effective, users can save money while burning discs at faster speeds," says Dennis Brett, Business Manager: IT Products, Samsung South Africa.

The SH-S223 drive provides blazing recording speeds across a gamut of different data media types including: 22X DVD+/-R recording, 12X DVD-RAM recording, 16X DVD+R Dual Layer recording, 12X DVD-R Dual Layer recording, 8X DVD+RW recording and 6X DVD-RW recording. It enables consumers to burn 4.7GB on a DVD+/-R disc in approximately four minutes and 26 seconds, a 6% increase in speed compared to a 20X DVD writer. It also takes less than 12 minutes to burn 4.7GB in DVD-RAM format, which is a 30% increase in speed over a 20X DVD drive.

Samsung`s new SH-S223 drive supports SATA interface, the dominant interface for PCs. The SH-S223 includes free software, enabling users to easily create music, video, photo and data discs. The drive also includes Samsung`s live firmware update program that enables users to download new firmware upgrades for free and keep their drives updated.

As with Samsung`s complete WriteMaster optical disc drive lineup, the SH-S223 features specific technology that ensures best-of-breed performance including SAT [1] (Speed Adjustment Technology), TAC [2] (Tilt Actuator Compensation) and Double OPC [3] (Optimum Power Control). Buffer Under Run Free Technology [4] supports stable writing under high speed, and Magic Speed5 and ABS (Automatic Ball Balancing System) [6] technologies reduce vibration and noise. The SH-S223 is also eco-friendly designed and is RoHS compliant.

Samsung`s range of optical disk drives is available through Axiz and Sahara Distribution. www.axiz.com or www.sahara.co.za

[1] SAT (Speed Adjustment Technology): Automatically detects the media condition and adjusts to the most optimised speed in order to prevent the disc breakage or read and write error, and also reduces the noise according to the bad quality of the disc.

[2] TAC (Tilt Actuator Compensation): For reliable writing in all areas of the disc, the objective lens makes a tilt to compensate if the disc is in a twisted condition.

[3] Double OPC (Optimum Power Control): Optimises the laser power checking the writing performance both in the inner and outer side of the media for the most reliable writing performance.

[4] Buffer Under Run Free Technology: Prevents Buffer Under Run error, enabling high-speed.

[5] Magic Speed: Enables flexibility of drive operation ; low noise mode and high-speed mode.

[6] Automatic Ball Balancing System: Mechanically designed to reduce the vibration and noise occurring at high-speed performance.

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Samsung Electronics

Samsung Electronics Co, Ltd is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150 000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

For more information, please contact 0860 SAMSUNG or visit www.samsung.co.za.

Editorial contacts

Debi Franconi
GGi Communications
(+27 11 728 1363
debi@ggisa.com