Samsung's new WB750 takes you further and faster than ever before

Samsung Electronics, a global leader in digital media and digital convergence technologies, today announced the launch of the WB750 - boasting the company's latest BSI (back side illuminated) CMOS sensor that ensures consistent professional images with a wide range of unique features.

For the first time in a Samsung compact camera, three key components - the CMOS sensor, lens and Digital Signal Processor - are all Samsung-produced, showing the pioneering and innovative technology the company brings to the market. The WB750 also includes market-leading zoom, the longest yet from Samsung's compact camera portfolio, with an 18x Optical Zoom, 24x Smart-Zoom and 24mm Ultra Wide Angle Lens.

The WB750 joins the Samsung WB700 as the perfect accessory for today's traveller, by guaranteeing a powerful optical performance so users never miss a special moment - whether they are travelling light on a romantic city break, or hiking in remote mountain ranges.

Thanks to its 12.5 Megapixel BSI CMOS sensor, with the WB750 it's easier than ever to deliver consistent professional images. Introduced to Samsung's compact camera range for the first time, this pioneering BSI CMOS technology works to significantly reduce image noise and distortion in favour of clear, precise photos and video - even in low light conditions.

Equipped with a high-speed continuous still shot of 10 frames per second, and a movie recording speed of up to 1 000 frames per second, the device ensures that incredible quality is delivered in real-time.

The WB750 gives users the best of both worlds: high-quality digital photos, as well as full HD video for incredible depth of colour and detail. Samsung's sophisticated Dual Capture function unites the two, allowing users to take 10 Megapixel photos, while simultaneously recording video in full 1080p HD quality.

When speed is of the essence, Creative Movie Maker allows users to create movie clips in full HD quality with total ease. By adding a range of special effects to photos and videos, it is now possible to create an instant and unique special movie of your own. Rather than needing to upload content to a PC, this feature allows users to get creative by collating photos and videos into one themed file on the device itself, adding impressive effects and music instantly. Movie Maker ensures users can enjoy their travel moments in full quality picture definition for years to come.

Mark Geldenhuys, Business Leader for Digital Imaging at Samsung Electronics South Africa, says; “We recognise consumer desire to capture the utmost level of detail within shots, and believe that the WB750's increased zoom and ultra wide angle certainly meet these demands. Its portable design makes it the ideal travel companion, putting even more of the world at your fingertips, and ensuring you can do justice to your most memorable journeys. The unique features of the WB750 bring to market high-quality imaging technology, fun features and the perfect tool to get creative.”

With its range of Panorama features, the WB750 helps convey a sense of dynamism to images. Whether vertical or horizontal, Live Panorama, 3D Panorama or Action Panorama, breathtaking scenery or an unforgettable holiday moment with friends, the multitude of options are guaranteed to fulfil users' photographic needs.

Action Panorama, for example, tracks a moving person or object with a static background to record movement within one, still photo, while the Live Panorama function allows the easy capturing of large groups simply by holding down the shutter button and sweeping the camera across the scene, allowing users to preview the whole scene they've just captured via the LCD. The 3D Panorama, meanwhile, works to bring photos to life even further, using one lens and one sensor to create a 3D image, to give family and friends a taste of users' trip on their return home.

The camera's innovative HDR (High Dynamic Range) provides an abundance of colours, which give an outstanding richness to the WB750's images, opening up the colour spectrum for the most vibrant results. Providing the opportunity to take hyper-realistic images without the use of photo-editing software, HDR brings an added level of clarity to images, whether capturing a lake at sunset or a tree-lined street in the morning sun.

The WB750 merges multiple exposures of shots to ensure images have an artistic finish, while creating a greater range of luminance results in perfect exposure across all areas. The camera's HDR feature ensures that WB750 users capture their creative visions through the latest cutting-edge technology.

With Smart Auto 2.0, the camera can recognise and automatically select the most appropriate scene setting for your image from a choice of 16 still-image modes and four movie-clip settings, helping users achieve standout results. So, even when users are caught-up in the moment, the WB750 makes sure they can capture every special moment on their journey.

Creating standout images is even more effortless with the WB750, thanks to its Smart Filter 3.0 feature. The extensive variety of effects and colour options lets users customise shots easily.

New special effects designed to unleash users' creative side include: Oil Paint, Cartoon, Ink Painting Colour and Cross Filter. Users can enjoy the effects of these features both in preview mode and after taking a picture.

In addition, Zooming shot, which can be used in scene mode, makes creating unique shots even easier. By experimenting with the focus of images, you can highlight the centre of your shot while blurring the rest, thereby selecting the part of the image you want to stand out.

Purpose-built and powerfully personalised shooting options ensure the advanced user has full manual control, allowing images to be tailored just as they need.

Additionally, Aperture Priority and Shutter Priority settings let users experiment with shutter speeds and depth of field, so shooting fast-moving images in low light has never been easier.

Magic Frame further builds on this creative theme, allowing users to express themselves through adapting photos to reflect their mood and personality.

Frame templates include Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more, and are incredibly simple to achieve. Just point the camera at the desired subject, fit it within the on-screen template, capture and - like magic - the frame appears.

When the subject starts moving, it can be hard to keep the camera focused. This ceases to be a problem with Intelligent Face tracking, which automatically recognises, follows and focuses on a person's face when they start to move.

So, even if users are trying to capture special images of friends dancing at a party, or of their child taking his or her first unsteady steps, they'll never miss a perfect shot.

Note to editors:
This product will be available locally at most leading retailers from October 2011.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.