SAS, the leader in business intelligence, announced recently that Technology Marketing Corporation's (TMC) Customer Inter@ction Solutions magazine (
www.cismag.com
) has named SAS Marketing Optimisation as a Product of the Year for 2003. Customer Inter@ction Solutions has been a premier publication in the CRM, call centre and teleservices industries since 1982.
"Marketing organisations must deliver communications that are more diverse and more frequent than ever before, resulting in strained marketing budgets and mounting pressure to improve response rates and revenues for each campaign," said Ken Player, SAS global strategist for marketing optimisation.
"SAS Marketing Optimisation enables marketers to maximise the expected economic value of all marketing communications, across multiple campaigns, channels and customer segments while ensuring their activities comply with business constraints like budget and channel capacity. We're honoured the editors of Customer Inter@ction Solutions have recognised SAS's leading role in providing a CRM solution that meets the critical business needs of today's marketing professionals."
"SAS Marketing Optimisation is a clear leader in the customer relationship management (CRM) sector. We're proud to reward their hard work and innovation with a Product of the Year Award for 2003," said Nadji Tehrani, chairman of TMC and founder of Customer Inter@ction Solutions.
According to Rich Tehrani, Customer Inter@ction Solutions group editor-in-chief, SAS Marketing Optimisation was selected because it has gone the extra mile to help improve both the customer experience and the ROI for the companies using it.
"Each year, Customer Inter@ction Solutions magazine bestows its Product of the Year Awards on companies that demonstrate the cr`eme de la cr`eme of technological advancements and application refinements. Choosing the winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials they collected on their own during the past year," explained Tehrani.
A full list of Product of the Year winners appeared in the January 2004 issue of Customer Inter@ction Solutions magazine.
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SAS Marketing Optimisation lets marketers plan and prioritise all outbound customer communications to maximise profitability, balancing an organisation's capacity to deliver offers with customers' likelihood to respond. By allowing marketers to develop multiple optimisation scenarios and view predefined reports and graphics, SAS Marketing Optimisation helps them to understand the economic impact of different approaches, channels and offers before they execute campaigns. For more information, visit www.sas.com/solutions/crm/mktopt.
TMC
Since its inception in 1972, Technology Marketing Corporation (TMC) has produced industry-leading trade magazines and events focused on technology and communications. TMC publishes Customer Inter@ction Solutions and Internet Telephony, and the online publications TMCnet.com, Planet PDAT Magazine, BiometriTechT and Alternative PowerT. TMC produces BiometriTechT Conference, INTERNET TELEPHONY Conference & EXPO and The Global Call Center Outsourcing Summit. TMCnetT.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.
SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 90% of the Fortune 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For more than 25 years, SAS has been giving customers around the world The Power to Know.